Russell Blanc's Articles in Marketing

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Yahoo Search Marketing and Easy Keyword Targeting Wouldn’t it be great if you could pay for advertising based only on your results, choose the people you advertise to, and customize your ads for each group of people who might see them If you’re using newspaper, radio or other traditional media, you just can’t do this kind of targeting and customizing Yahoo Search Marketing Increases Web Traffic and Potential Buyers There is an old saying in advertising that if you’re opening a restaurant, the most important thing you can have is not your location, your prices, your menu, or your chef The most important thing you can have is a hungry crowd standing right outside