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Jerry Bader's Articles in Marketing

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  • Your Website Doesn't Need a Traditional Call to Action
    The other day I received two emails, both with the same question, why didn't we have a direct call to action on our website

    Sales people are taught, you always need 'a call to action,' a request to act or lose the opportunity of a lifetime
  • 7 Tactical Reasons to Use Mini Campaign Websites
    How many websites should your company have

    That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind
  • Creating a Successful Online Sales Strategy
    You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately

    So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money
  • 8 Things That Motivate Web-Audience Response
    It's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness
  • Viral Marketing, Let's See How it Works
    The 7 Elements of a Viral Video Campaign

    The biggest problem most websites have is that they are instantly forgettable They sell or say the same thing as hundreds or thousands of other sites; to an audience that is so quick to click-away that a large percentage of their traffic never appreciates why they should buy anything or listen to what's being said
  • How Far Can You Push a Talking Head?
    Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads Okay - perhaps that's asking too much, but you get the point
  • Turn Knowledge Into Sales: Discover Hidden Web-Profits
    Your company's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise Your capacity to grow and prosper is dependent on your ability to effectively present your know-how in creative, informative, entertaining, understandable, and above all memorable ways
  • Successful Brands Are Based On Great Themes
    A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords
  • Enhancing Web Effectiveness With Audio Sound Design
    The average person is exposed to an assault of stimuli each and every moment of our waking day Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant
  • Website Content - It's All About The Why?
    Every week I get asked to look at business websites and tell the owners why they're not getting the results they want Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web
  • SEO ROI & The Conversion Rate Dilemma
    What do legitimate search engine optimization firms charge Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price
  • A Web-Branding Blueprint For The Experience Economy
    Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding Failure to adapt to new realities results in potentially unwanted dramatic consequences
  • Brand-Personality Self-Analysis: Finding Your Brand's Emotional Aftertaste
    Marketing is difficult because it is unlike any other business discipline Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology
  • The Campaign Killers: 12 People You Need To Fire
    Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on
  • Web-Programming: An Alternative To Unproductive Advertising
    As of this writing the television writers in Hollywood are on strike The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future
  • Web-Video Campaign Creation 101
    Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff

    Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the ebullient paid shills, and the fabricated, fantastical demonstrations
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