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All Websites Are International
Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues
Does Your Website Need a Magic Act?
In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales
The client was suitably impressed with our thoughts but there was one problem, the product line that we stressed was not the focus of the company
Upgrading Your Company Website
Dealing with website development issues can be an overwhelming task There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests
What's Wrong With E-Commerce Websites?
What is going on with e-commerce websites It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something
Create a Branded Website Host
The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people
Cache's Web-Marketing Manifesto
Who is Cache Closed and what can he do for you Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web
Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster
Search Engine Optimization, Google, And The Reptilian Code
Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques
Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria
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