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Your Website Doesn't Need a Traditional Call to Action
The other day I received two emails, both with the same question, why didn't we have a direct call to action on our website
Sales people are taught, you always need 'a call to action,' a request to act or lose the opportunity of a lifetime
All Websites Are International
Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues
Does Your Website Need a Magic Act?
In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales
The client was suitably impressed with our thoughts but there was one problem, the product line that we stressed was not the focus of the company
Upgrading Your Company Website
Dealing with website development issues can be an overwhelming task There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests
What's Wrong With E-Commerce Websites?
What is going on with e-commerce websites It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something
7 Tactical Reasons to Use Mini Campaign Websites
How many websites should your company have
That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind
Create a Branded Website Host
The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people
Creating a Successful Online Sales Strategy
You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately
So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money
8 Things That Motivate Web-Audience Response
It's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness
Viral Marketing, Let's See How it Works
The 7 Elements of a Viral Video Campaign
The biggest problem most websites have is that they are instantly forgettable They sell or say the same thing as hundreds or thousands of other sites; to an audience that is so quick to click-away that a large percentage of their traffic never appreciates why they should buy anything or listen to what's being said
How Far Can You Push a Talking Head?
Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads Okay - perhaps that's asking too much, but you get the point
Cache's Web-Marketing Manifesto
Who is Cache Closed and what can he do for you Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web
Turn Knowledge Into Sales: Discover Hidden Web-Profits
Your company's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise Your capacity to grow and prosper is dependent on your ability to effectively present your know-how in creative, informative, entertaining, understandable, and above all memorable ways
Successful Brands Are Based On Great Themes
A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords
Enhancing Web Effectiveness With Audio Sound Design
The average person is exposed to an assault of stimuli each and every moment of our waking day Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant
Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster
Website Content - It's All About The Why?
Every week I get asked to look at business websites and tell the owners why they're not getting the results they want Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web
SEO ROI & The Conversion Rate Dilemma
What do legitimate search engine optimization firms charge Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price
Search Engine Optimization, Google, And The Reptilian Code
Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques
Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria
A Web-Branding Blueprint For The Experience Economy
Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding Failure to adapt to new realities results in potentially unwanted dramatic consequences
Brand-Personality Self-Analysis: Finding Your Brand's Emotional Aftertaste
Marketing is difficult because it is unlike any other business discipline Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology
The Campaign Killers: 12 People You Need To Fire
Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on
Web-Programming: An Alternative To Unproductive Advertising
As of this writing the television writers in Hollywood are on strike The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future
Web-Video Campaign Creation 101
Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff
Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the ebullient paid shills, and the fabricated, fantastical demonstrations
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